As brands compete for consumer attention and as the marketplace becomes oversaturated with content, The New York Group develops a sound publicity strategy to solidify a client’s leadership position, keeping their brands top of mind. The New York Group uses publicity and event design to boost brand awareness and attract new customers to our clients by promoting attention-grabbing (and search engine loving) press and experiential-based conferences and events. From editorial and advertorial content to branded events and social responsibility, The New York Group assists clients in implementing a comprehensive public relations strategy to fuel awareness and increase brand affinity.
press and word of mouth enhances your reputation, engagements build trust of your brand
introduce products and services into the marketplace with planned precision
active listening and engagement leads to positive word of mouth referrals and improved online reputation
use the media and its audiences to gain awareness of your brand and its milestones
experiential events offer opportunity to interact, educate, build referrals and showcase your brand’s culture
partner with like-minded businesses that share the same vlues and customer groups
expand your brand’s reach and impact with the buzz and notoriety of the media, online bloggers, mavens and influencers
give back to the community in meaningful ways and engage employees at the same time
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